This might sound silly, but do you guys think it’s even possible to rely solely on zero-budget or WOM marketing these days? We’re planning a new campaign for the year-end sale, but our HOM is really tightening the budget and doesn’t seem to trust influencers. Sure, organic content marketing has been gaining traction in recent years, but without a proper strategy (with the HELP of agency), we might just end up with lots of engagement but ZERO purchase returns.
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This might sound silly, but do you guys think it’s even possible to rely solely on zero-budget or WOM marketing these days? We’re planning a new campaign for the year-end sale, but our HOM is really tightening the budget and doesn’t seem to trust influencers. Sure, organic content marketing has been gaining traction in recent years, but without a proper strategy (with the HELP of agency), we might just end up with lots of engagement but ZERO purchase returns.
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You’re definitely not alone in feeling this! Relying entirely on zero-budget is possible but risky, especially for sales. I’ve seen brands pull it off with some creative, organic content, but there’s usually some paid support in the mix to get the momentum going..
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Get itt! Like relying on zero-budget marketing can be super tricky, especially when you’re trying to push sales. WOM and organic content can do wonders, but I think it’s all about balance. Maybe pairing it with some low-cost, targeted ads could help without breaking the bank?
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Organic and WOM can do the magic, but it’s a slower burn. For a big year-end push, I’d say mixing in a little paid support, even on a tight budget, could make a huge difference. Your HOM might not trust influencers, but smaller, authentic creators might give you that genuine push without draining the budget.