Ikr! Totally agree! Digital marketing is all about adapting to trends and thinking beyond just leads. Idk why client side always a bit lack of that knowledge. Some even dont know how to use social media 😓 And yeah, marketing and sales need to be on the same page just that they have to understand the nature of social media is not entirely about profit or 100 percent making audience to buy product.

Organic and WOM can do the magic, but it’s a slower burn. For a big year-end push, I’d say mixing in a little paid support, even on a tight budget, could make a huge difference. Your HOM might not trust influencers, but smaller, authentic creators might give you that genuine push without draining the budget.

Focus on results and processes on your portfolio, and show how you’ve learned and applied skills in real-world scenarios.

To negotiate effectively, do your homework on salary ranges for digital marketing specialists in your region. Have data ready to back up your ask, and highlight your relevant experience and successes in social media.

I'd say, if you love writing and storytelling, content marketing might feel more natural.

SG market values skills like SEO, SEM, content creation, and email marketing. While having a degree helps, companies today are more interested in proven skills and hands-on experience. If you’re unsure where to start, consider online certifications or trying your hand at a personal project. It’s totally possible to break into the field without formal education if you’re willing to build your skill set over time

Same here! My company has gone almost fully digital, with around 85-90% of our marketing efforts online. We still use traditional methods for niche campaigns, but they’re getting rarer. Digital’s just so much easier to track and target. dont you think so?

Sounds like you’re a one-person marketing team!🤭🤭

Every company is different, so don’t be afraid to negotiate and see if they’ll match what you’re asking for!