I’m planning to negotiate my expected salary as the new digital marketing specialist (previously social media exec)

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I’m planning to negotiate my expected salary as the new digital marketing specialist (previously social media exec). What are some effective strategies to get best possible deal without compromising the relationship with this potential employer? Considering the current market conditions and the specific role I’m applying for, what kind of information should I have prepared beforehand, and what are the things that I should avoid saying?

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To negotiate effectively, do your homework on salary ranges for digital marketing specialists in your region. Have data ready to back up your ask, and highlight your relevant experience and successes in social media.